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Reebok CrossWalk V7 Launch

Fitness Concept made an official launch of the revolutionary Reebok CrossWalk V7 treadmill in Malaysia recently. Thank you to all who had attended and participated in making our event a success and memorable. The Reebok CrossWalk is an amazing treadmill that comes with CrossWalk Upper-Body Arms which help you to burn 22% more calories and increase your cardio benefits and heart rate by 18%. Since it was introduced in the USA in September 2009, the Reebok CrossWalk V7 has already sold more than 15,000 units. Fitness Concept Managing Director, Bernard Au Yong has targeted 5,000 units of Reebok CrossWalk V7 to be sold here and hope that it will pull in an exceptional response as it did in the USA.

Some highlights of the event include showcasing the Reebok Spring/Summer 2010 Collection Fashion Show, Fitness Concept Donation Drive and Indoor Cardio Fitness Triathlon Challenge. We are pleased to announce that the kind-hearted and generosity of the public has managed to workout a total of 1,960km on our fitness equipment throughout the 6 days of roadshow of which Fitness Concept will donate RM5 for every 1km achieved. Hence, Fitness Concept will donate RM9,800 to The Heart Foundation of Malaysia.


Owen Yap and Atilia were invited to be the Emcee for the launch event


Short Workout Training Demo on the Reebok CrossWalk V7


Reebok Spring/Summer 2010 Collection


The public who supported the donation drive gave their best and even without shoes!


The participants sweat it all out to challenge themselves in the first ever Indoor Cardio Fitness Triathlon Challenge


Indoor Cardio Fitness Triathlon Challenge Grand Final on Sunday, 28th March 2010


Congratulations to all participants and Grand Prize Winner - Cecil (Standing 3rd from the left)


Fitness Concept Managing Director, Bernard Au Yong (center) being flanked by emcees and fashion show models

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