Mutiara Damansara, September 5, 2015 - Fitness Concept, the leading home fitness equipment retailer has officially launched a sports performance range called SKLZ (pronounced as skilledz) from the United States at Fitness Concept Roadshow, Concourse Area in Ikano Power Centre.
Appealing to the growing fitness scene in Malaysia, the event was launched from 2pm to 4 pm and was open to the public, and lined up with elite sports performance training and product demonstration to engage the audiences.
“SKLZ is the most anticipated product launch in 2015 as it offers sports and performance training products to be use both at home and in training environments that sync with Fitness Concept’s tagline ‘Fitness Begins at Home’. SKLZ’s innovative and creative product range is designed by professional trainers and widely used among elite athletes around the world today. The product range covers speed & agility category, warm up and recovery category, strength and power category and even sport specific category like basketball & football, suitable for athletes of all ages and skills. ” says Group Chief Executive, Mr. Bernard Au Yong.
The launch started with demonstration using SKLZ products such as Core Wheels, Reaction Belt, Hopz(Vertical Jump Resistance Trainer), Lateral Resistor and Resistance Band. Visitors were then invited to participate in a challenge using other various SKLZ products such as Balanz Board, Reaction Ball to familiarize themselves with the products’ functionality. The event concluded with prizes awarded to the winners of the challenge by the Group Chief Executive.
SKLZ products are available exclusively at Fitness Concept, Ikano Power Centre (certified as the biggest fitness specialist store) and other selected Fitness Concept outlets nationwide. Fitness Concept is Malaysia’s Largest Fitness Specialist Chain as certified by the Malaysia Book of Records with 46 outlets in leading shopping malls nationwide. Besides SKLZ, Fitness Concept is also the exclusive distributor for World renowned brands like NordicTrack, Reebok, ProForm, LifeFitness, Bodysolid, Adidas, Nautilus, Schwinn® and many more in Malaysia for treadmills, exercise bikes, gym stations, fitness accessories and many more.